Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.