The Changing Landscape of Web Users: How to Design for an Aging Population

Seniors are one of the fastest growing segments accessing the web, and yet, they are often ignored when websites are designed. 
In our talk, we will explain why including seniors as part of use cases should be a priority. We will also explore who these older users are, what their behavior patterns are, how they access the web, what their physical limitations are, and how those should affect your design decisions. We will be presenting data gathered from published studies, quantitative and qualitative studies we conducted in-house, and sharing best practices. As part of the presentation we will also share a case study of how we built a world-class ecommerce tools aimed at Seniors: our epic fails and big wins and what we learned in the process.

Room: 
Constellation B