Cross-Cultural User-Experience Design

User experiences/user interfaces for mobile, desktop, Web, and vehicle platforms reach across culturally diverse user communities, sometimes within a single country/language group, and certainly internationally. If user experiences/user interfaces are to be usable, useful, and appealing to such a wide range of users, developers/designers/analysts must account for cultural aspects in globalizing/localizing products and services. In this course, participants will learn about culture theories/models, and about practical principles and techniques that are immediately useful in terms of both analysis and design tasks. Through exercises (as time permits), they will put principles learned into practice.