To Drive a Truck Through: Misleading (and Equally Attractive) Myths of Mobile User Research

This informal discussion takes to task a depressingly large number of recent UX research studies for mobile devices whose conclusions result more from hope than experience. The common threads of these difficulties are two-fold: 1) correlation as causation (i.e., what users are doing being incorrectly related to why they are doing it); and 2) lack of necessary controls in an environment that already has a huge, nearly insurmountable number of them. The results of what I call these “myths” of mobile user research are manifest: highly misleading statistics and results on device usage, leading to increasingly poor product design and development.

Room: 
Commodore Foyer