Getting Inside Your User’s Head: Field Studies and Language

Regardless of your UX focus, you’ve no doubt learned that if your language isn’t easy to understand, it’ll undermine your user experience. But how can you learn which words are most effective for your customers?

Fortunately, we have many research and design tools at our disposal, and identifying which words to use isn’t as specialized a task as it might sound. This case study illustrates how to expand on an existing research practice, the field study, by adding a 5-step language analysis component. As we discuss each step in the process, we’ll cover the method and the lessons that you can expect to learn at that point.

We’ll also discuss how to use the information from this analysis to improve information design and strategy, ultimately resulting in a simpler experience for users. You’ll leave the room with a practical, repeatable process you can apply to your own work.

Commodore Foyer