43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
- Co-create interactive tools and websites
- Develop effective and engaging content
- Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.