A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.