Principles of Emotional Design

Over 10 years ago, Intuit introduced the concept of filing taxes by asking simple interview-style questions instead of filling out forms. But solving for ease and benefit is now simply table-stakes in the era of beautifully designed, connected experiences. The next big opportunity for web products and services is tapping into emotion and harnessing data to create truly delightful experiences.

During this talk you'll learn:
- How to go from usability to delight
- Examples of where design meets business goals
- How data can be an enabler of delight
- How to identify “ownable moments” where introducing emotion and delight is absolutely crucial and delivers the most benefit

Constellation B