Within Google Analytics lies a treasure trove of information to start improving the User Experience on your website or app. Which pages are successful? What kinds of users have issues? The list of valuable questions that can be answered is virtually endless.
But that's just the problem! The massive amount of data and number of reports within GA can be overwhelming. How do you find the information that helps you the most and get it easily?
In this session, we’ll cover 6 specific uses of Google Analytics that you can implement right away to obtain useful information efficiently. By the end of the session, you'll have specific examples of techniques to leverage Google Analytics and improve your UX. This session will help both novice GA users, and intermediate users who look at different reports, but don't feel they get enough actionable analysis from them.