SOLD OUT - Personas Alive and Kicking: Designing Personas for Impact

For user centred design to be effective, a company needs to have a common understanding of who the user is...that's where personas come in. Create a common language about our users, their needs, behaviours and motivations and bring them to the fore front of Designers and Product Managers minds.

In this course you will learn the core principles involved in creating and using personas effectively within your organization in both waterfall and Agile environments.