Tell Me What You Do -- How Storytelling Can Transform Artifacts into Engagement

Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why. 

While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING. 

This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.