Aaron.Marcus
Aaron Marcus
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Cross-Cultural User-Experience Design
User experiences/user interfaces for mobile, desktop, Web, and vehicle platforms reach across culturally diverse user communities, sometimes within a single country/language group, and certainly internationally. If user experiences/user interfaces are to be usable, useful, and appealing to such a wide range of users, developers/designers/analysts must account for cultural aspects in globalizing/localizing products and services. In this course, participants will learn about culture theories/models, and about practical principles and techniques that are immediately useful in terms of both analysis and design tasks. Through exercises (as time permits), they will put principles learned into practice.
Session Details
Date: Monday 9:00 - 17:00Type: Pre-Conference Course (Full Day)
Track: Design Psychology