GiGi DemmingThe Guardian
On Twitter: @GiGi_D
Working in UX Research since 2003. Started at UX agency Amberlight gaining invaluable experience working across every platform imaginable from concet to delivery. In the 5 years prior to current role, focus was on games UX at Sony Playstation - in particular augmented reality and motion-based games. In current role as UX Research Manager at the Guardian, focus is on evangelising UX throughout the organisation, mentoring and identifying areas of research. Overall passion is for longitudinal and ethnographic research, mentoring, and guidelines for new tech.