How can User Experience engage with Product Management and Engineering to brainstorm, explore, and influence long term product direction?
This is a case study inspired by a session at UXPA Boston Conference 2014 given by Meena Kothandaraman and Emily Chu. They presented a set of innovative user research techniques that they had used in their practice at Motivate Design. It turns out that some of these techniques are also great for doing futures brainstorming with cross functional teams.
Come to this session to learn how to set the stage, how to break the ice, and how to use innovative techniques for futures brainstorming.