On Twitter: @BrandMirror
Define your brand, before others define it for you. What is your reputation? Do others perceive you the way you want them to professionally? What are you known for? Jen partners with you to answer these questions and build a distinct and in demand personal brand.
Jen Dalton, CEO and Founder of BrandMirror, has over 15 years of experience in strategy, marketing and coaching. In 2012, she made a gutsy move into the entrepreneurship space, launching her branding business and became a certified brand strategist. She enables individuals and companies to define their brand and differentiate themselves in authentic, credible, and relevant ways to their target audience and market.
She has spoken to and coached thousands of individuals and entrepreneurs about defining their brands and how to stand out. She is an international speaker and has worked with companies like IBM, National Retail Federation, Capital One, 1776, C-Lever, the User Experience Professionals Association, and more. Jen recently joined the Executive Coaching team at Georgetown University and works with their Executive MBA candidates.
She is an active member in the entrepreneur community in the Washington, D.C. metro area. Partnering with 1776, Jen provides coaching to entrepreneurs to develop their marketing strategy as well as working with founders to help them articulate their thought leadership and how it can grow their visibility and business.
Jen is a member of Her Corner, a national women’s entrepreneur network, and enjoys meeting monthly with her circle of entrepreneurs providing (and receiving) coaching and support. Jen is a founding member of the George Mason Women in Business Initiative in 2014 and currently leads their Mission, Vision, and Branding Committee.
She is committed to giving back to the community through board service at Homestretch, where she leads the Strategic Planning & Visibility Committee. Jen is focused on serving homeless families in the DC metro area through building sustainable business practices and creating innovative strategic partnerships.
Jen attended Georgetown University as an undergraduate, where she double-majored in Human Resource Management and International Management. She recently completed her Executive MBA at Georgetown's McDonough School of Business in the spring of 2012. Prior to Georgetown, Jen worked at Capital One for 10 years in operations, marketing, customer management, and more. She was an active member on the Environmental Council and received several Circle of Excellence Awards for her contributions individually and as a team member.
Jen is a Reach Certified Personal Branding Strategist, helping individuals define their authentic brand to achieve career and life success. She is a mom to two boys, wife to a husband who is as introverted as she is extroverted. She loves singing, dancing, and laughing.
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernard Shaw