John Cheng is a Principal User Experience Researcher at AnswerLab. He has over a decade of research experience and specializes in qualitative user research methods, such as traditional lab testing, IDIs, and ethnography. He has worked extensively with clients in a range of industries and platforms, including online retail, mobile/tablet, financial services, biotech, automotive, and social media and gaming. Prior to joining AnswerLab, he was a Senior User Experience Researcher at PayPal and a Senior Market Research Manager at eBay. John has a B.S. in Symbolic Systems with a concentration in HCI from Stanford.