TS Balaji, TS as most people call him currently serves as the Senior Director for User Experience within Cox Communications Inc. He leads the digital experience; insights & analytics function.
Prior to joining Cox Communications TS was leading various domains within the User Experience group at Sprint. He was critical in launching products like Mobile TV, in driving cost out of the business through redesign of IVRU and creating strategies through cross channel and multi channel approaches to Digital experiences.
TS has a Masters in Industrial Engineering from Louisiana Tech University and an MBA from Darden School of Business at the University of Virginia.