Thyra is a UX Professional with 28+ years of experience in various project areas across IBM including Information Management, Enterprise Content Management, Search and Analytics, and Commerce. She has used a wide variety of tools and techniques with the various projects but is most passiionate about all aspects of user research and evaluation, and working with customers throughout the product lifecycle. She enjoys teaching and mentoring as well as constantly learning about new things. One of the most interesting and rewarding things she has been involved with was with her Agile teams where she found that UX can have a very active and leading role. Thyra has been involved with many aspects of the UXPA annual conference over the years, and has served many years with the organization as a whole, serving on the Board and as President.